CULTIVATING THE SENSES
WITH SAVOIR-FAIRE
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overview

Espace Provence: professionals from the food sector rally to promote regional identity

Espace Provence was created by bringing together three institutions which support companies active in the food sector in the Provence-Alpes-Côte d’Azur region: the Regional Federation of Agro-food Industries of Provence-Alpes-Côte d’Azur (FRIAA), Provence Mediterranée Export (PME) and Procamex (Provence Camargue Export). It was created in 2006 for SIAL, the leading trade fair in the food sector.

A veritable showcase for worldwide food products, SIAL Paris is organised every other year. It has become the reference point for innovation for professionals in the sector: food sector manufacturers, distributors, importers, traders and wholesalers, commercial and institutional catering companies… More than 150,000 visitors and 6,000 exhibitors are expected. Against the backdrop of keen competition in the export markets, these three organisations have chosen to combine forces. In order to better promote the food sector of the Provence-Alpes-Côte d’Azur (PACA) region, they decided in 2006 to unite under the single banner of “Espace Provence”. Since this year they have been repeating the experience, offering a real platform for the latest innovations from Provence. For the 2014 SIAL, Espace Provence is located in the Hall 5a Epicerie (Grocery Products) on stands M 208 and P 208, and is dedicated to the art of “cultivating the senses”.

Espace Provence: shared objectives

- To promote the food sector network in the Provence-Alpes-Côte d’Azur region,
- To develop a coherent and high quality image of the food sector industry in Provence,
- To highlight the products and savoir-faire of the region’s companies,
- To enable these companies to receive buyers from around the World in optimal conditions.

Espace Provence: an alliance serving the food sector in the Provence-Alpes-Côte d’Azur region

- the export association Procamex (Provence Camargue Export) was created in 1985 by the Chamber of Commerce and Industry for the Arles region, the business association for the Arles region (Union Pour les Entreprises du Pays d’Arles) and the Crédit Agricole Bank of the Alpes Provence region. It brings together 60 exporting and importing companies operating in a variety of sectors. Attentive to the expectations and preoccupations of management, Procamex’s role is to help with international development by means of thematic meetings, foreign delegations, trade fairs and support systems. (www.procamex.org)

- Provence Mediterranée Export (PME) is an association of businesses from Provence specialised in the food sector. It exports a range of specialty food products which are representative of the savoir- faire of France, or more particularly of the Provence-Alpes-Côte d’Azur region. (www.provence-mediterranee-ex...)

- FRIAA is the Regional Federation of Agro-food Industries of Provence-Alpes-Côte d’Azur. Since its creation by industrialists in 1988, it represents and defends the interests of the region’s food sector manufacturers promoting their development at home and abroad. Today FRIAA represents more than 200 members, making it the largest regional food sector federation in France, and the head of France’s top regional network comprising CRITT Agroalimentaire (an innovation and technology transfer centre dedicated to the food processing industry) and IFRIA (the regional training institute for the food sector). (www.friaapaca.com)

Espace Provence: partners and sponsors:
- Regional Council of Provence-Alpes-Côte d’Azur
- Regional Council of Bouches du Rhône
- Regional Council of Vaucluse
- Regional Council of Alpes de Haute-Provence
- Arles region Chamber of Commerce and Industry
- Crédit Agricole Provence-Alpes-Côte d’Azur